butter LONDON

OVERVIEW

In 2014, butter LONDON operated primarily through brick-and-mortar retailers, with limited digital presence. The brand’s ecommerce channel was underdeveloped, and the rapidly evolving online beauty market presented both a challenge and a critical growth opportunity.

GOAL

The core objective was to establish a compelling digital footprint that would extend butter LONDON’s reach beyond brick-and-mortar retail. By building an engaging online presence, the goal was to attract new customers, deepen consumer engagement with the brand, and accelerate online sales across the ecommerce channel.

ACTION

I created user-centric digital experiences, designing emails, landing pages, social assets, and more. Across digital and print, I maintained a cohesive brand language and imagery, upholding design standards and accessibility at every touchpoint. I also led photo art direction, styling, and retouching to strengthen storytelling and reinforce butter LONDON’s brand identity.