Amazon Buy with Prime

Overview

Buy with Prime is a software-as-a-service (SaaS) application built by Amazon on AWS, allowing e-commerce merchants to offer Prime benefits to their customers directly on their own websites.

Goal

The goal was to develop a new brand and visual identity that, while related to Prime, would stand out as its own unique entity. I aimed to create comprehensive style guidelines and design systems that would establish a consistent and cohesive visual presence for the Buy with Prime brand across all platforms. This involved defining the look and feel, ensuring flexibility for various applications, and setting a clear direction for future branding efforts to make the brand recognizable and strong in its own right.

Action

I served as the Lead Designer from early brand research and visual exploration through ongoing adjustments. I developed style guidelines, templates, and design systems to ensure consistency. I created assets for websites, social media, emails, paid campaigns, and live events, while also leading the creative direction for marketing efforts with key partners like Shopify and Salesforce.

I also closely partnered with product, engineering, and UX teams to develop sketches, wireframes, prototypes, UI flow screens, high fidelity mockups across web and mobile applications.

Results

Overall product achieved 16% increase in revenue per visitor using Buy with Prime.
I stepped away from the project during the early stages of implementation, so there aren’t any performance metrics available at this point.

Responsibilities

Creative direction, brand development, UI & UX (with collaboration of UX team), web design, design execution.

Salesforce

Since Buy with Prime was built for seamless end-to-end integration with Salesforce Commerce Cloud, it had to adhere to several co-branding guidelines. I put together a library of assets that made it easy to create consistent graphics across various marketing channels—whether it was landing pages, emails, social media posts, or other digital assets. This helped ensure a cohesive brand presence while making the design process more efficient.

Shopify

Like the Salesforce Commerce Cloud integration, working with Shopify also meant following several co-branding guidelines. I assembled a library of assets that made it simple to produce consistent graphics across different marketing channels—whether for landing pages, Shopify app store, emails, social media posts, or other digital assets.