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OVERVIEW

The Perq is a newly established, premium dermatology practice founded by Seattle's renowned dermatologist Sarah Sung. Dr. Sung brings years of experience and expertise to provide top-notch skincare services and innovative treatments to her patients. 

I was a sole creative contributor to craft the brand identity, establish visual guidelines, and construct the digital face of the practice – the official website. 

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GOAL
Create brand identity, establish visual guidelines, design social media content, and construct the digital face of the practice – the official website. 

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ACTION

I developed three different brand concepts to explore a variety of styles and directions. The client ultimately chose the second concept for the logo, but interestingly, they felt most connected to the color scheme from the third option.

I took this feedback and designed the final logo, then created detailed brand guidelines to ensure consistency across all touchpoints. From there, I oversaw the design and development of the website, making sure everything aligned with the brand identity and delivered a cohesive experience.

RESULTS
Website impressions increased by about 310% (rising from 81 to 332 a day). Consistent CTR 7%. 
https://www.perqmd.com

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RESPONSIBILITIES

Creative direction, UI, UX, content strategy, design execution.